Decision Breakers president, Phil McGee, interviews authors of academic papers on the topic of shopping behavior and decision making.

Latest episodes of the podcast Shoppernomics

• Episode 8 - Peter Steidl
• Episode 7 - Lyn Falk
• Derick Davis - How Evaluations of Multiple Percentage Price Changes are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise
• Charles Spence: On the Multiple Effects of Packaging Colour on Consumer Behaviour and Product Experience in the 'Food and Beverage' and 'Home and Personal Care' Categories
• Dan Sheehan: In-Store Spending Dynamics - How Budgets Invert Relative Spending Patterns
• Gaurav Jain - Hitchiker's Guide to Numerical Space: Of Anchors, Landmarks and Adjustment
• Jeff Inman: From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model