Shoppernomics

Shoppernomics

Por: Phil
Decision Breakers president, Phil McGee, interviews authors of academic papers on the topic of shopping behavior and decision making.
7 episodios disponibles

Latest episodes of the podcast Shoppernomics

Episode 8 - Peter Steidl 03/09/2018
Episode 7 - Lyn Falk 04/08/2018
Derick Davis - How Evaluations of Multiple Percentage Price Changes are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise 29/04/2018
Charles Spence: On the Multiple Effects of Packaging Colour on Consumer Behaviour and Product Experience in the 'Food and Beverage' and 'Home and Personal Care' Categories 14/04/2018
Dan Sheehan: In-Store Spending Dynamics - How Budgets Invert Relative Spending Patterns 04/04/2018
Gaurav Jain - Hitchiker's Guide to Numerical Space: Of Anchors, Landmarks and Adjustment 10/03/2018
Jeff Inman: From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model 23/01/2018
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