Decision Breakers president, Phil McGee, interviews authors of academic papers on the topic of shopping behavior and decision making.
Latest episodes of the podcast Shoppernomics
- Episode 8 - Peter Steidl
- Episode 7 - Lyn Falk
- Derick Davis - How Evaluations of Multiple Percentage Price Changes are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise
- Charles Spence: On the Multiple Effects of Packaging Colour on Consumer Behaviour and Product Experience in the 'Food and Beverage' and 'Home and Personal Care' Categories
- Dan Sheehan: In-Store Spending Dynamics - How Budgets Invert Relative Spending Patterns
- Gaurav Jain - Hitchiker's Guide to Numerical Space: Of Anchors, Landmarks and Adjustment
- Jeff Inman: From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model