IntroductonColin's experience with Ebay and CornmarketHow Ebay contributed to the whole principal of customer reviews and starsLecturing about fashion retail and ecommerce in 3rd level educationWho are Klarna?Global payments and shopping service with 90m plus usersHow Klarna is the alternative way to make payments online in a fun, transparent and engaging waySnoop Dogg as a brand ambassador with a quirky, fun  PR campaignImportant factors are security, trust and funWhy Klarna is easy to use, and customer friendlyPeople want something different to the credit card experience which is now jadedPay in 3 explainedAll about who pays the feesPayment optionsResponsible leading and spendingResponsible measures in place for things like late night spendingThe Klarna appHow can Klarna benefit your store? Regular Klarna users tend to shop more often.How do Shopify merchants get Klarna?Using wish listsHow merchants get use trigger points to engage with their customerThe measures in place to deal with fraud  and riskImmersive experiences by bringing it all to lifeThe next generation of shopping is QVC meets Tiktok Sponsored By:The Point of Sale StoreRewind.ioLinks:  KlarnaMilk Bottle LabsMilk Bottle on Twitter

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