The Playbook for Busting Myths: How to Change Consumers’ Minds

Shopify Masters
26/09/2023 30 min Episodio 516
The Playbook for Busting Myths: How to Change Consumers’ Minds

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Episode Synopsis

Anyday founder Stephanie Chen saw a business opportunity in a common misconception: that microwaves are just for reheating. She designed cookware specifically for the appliance, and used content on her Shopify website, PR about the brand, and the endorsement of celebrity chef David Chang to build credibility and bust myths around microwave cooking.For more on Anyday and show notes: https://www.shopify.com/blog/anyday-myth-busting
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