The Case for Constantly Evolving: How Babylist Went from Registry to Retailer

Shopify Masters
27/06/2023 33 min Episodio 490
The Case for Constantly Evolving: How Babylist Went from Registry to Retailer

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Episode Synopsis

Babylist has reinvented itself several times in the past decade. What started as an online baby registry became a media company and now a retailer. CEO and founder Natalie Gordon explains why evolution is key to serving the audience.To learn more about Babylist and show notes: https://www.shopify.com/blog/babylist-evolution
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