How One Brand Made Sephora Create an Entirely New Product Category

Shopify Masters
12/06/2025 40 min Episodio 697
How One Brand Made Sephora Create an Entirely New Product Category

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Episode Synopsis

Dr. Julie Chung and Kent Yu founded T3, becoming the first electrical tool sold in Sephora stores by repositioning hair dryers from appliances to premium beauty products worth $200.For more on T3 and show notes click here. 
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