Getting Creative with Marketing a Lifestyle — Not the Product

Shopify Masters
23/07/2024 32 min Episodio 604
Getting Creative with Marketing a Lifestyle — Not the Product

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Episode Synopsis

Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand.To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing
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