Customer Before Product: A Different Way To Win With E-Commerce

Shopify Masters
22/11/2022 23 min Episodio 428
Customer Before Product: A Different Way To Win With E-Commerce

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Episode Synopsis

There's not just one way to create a product that sells. Just ask Bryan Reisberg and Scott Dunn of Little Chonk. Bryan needed a safe way to transport his corgi Maxine to his office in New York City, but there just wasn't a durable, safe dog backpack on the market. Through trial and error - and a little ingenuity too - the duo launched their company last year and are seeing strong sales numbers by leveraging Maxine's thriving social media accounts. This episode was recorded live at the 2022 Corgi Beach Day in Huntington Beach. Enjoy!For more on top tips from founders, check out our blog: https://www.shopify.com/blog/topics/podcasts
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