Why a Go-to-Market Strategy is Critical during Economic Uncertainties

Shoot the Moon with Revenue Rocket
26/04/2023 23 min Episodio 132
Why a Go-to-Market Strategy is Critical during Economic Uncertainties

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Episode Synopsis

What happens during an economic downturn:Buying cycles elongateCustomers cut discretionary spendMultiple levels of approvals happen at targets, slowing down the processMore competitors start searching for the same deals What you can do:Specialize in what you’re best at – talk about what it means to specializePick an industry and work on addressing critical pains where theyMake things easy to buy
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