This week, Matt and Sandi are joined by Rebecca Gradler, the founder of the emerging Greek-rooted shoe brand, Kehloni. She shares her childhood experiences in Greece, the inspiration behind Kehloni, and how she leverages her fresh perspective in a millennia-old industry. Rebecca also discusses the challenges of starting a brand in the midst of a global pandemic and showcases the beauty of her handcrafted, unique, and timeless shoe line. The podcast explores her shift from direct-to-consumer sales to a wholesale approach, her entrance into high-end resort shops and boutiques, and the importance of maintaining a connection with the Greek family-run businesses that manufacture her shoes. The episode highlights the challenges, successes, and lessons learned in establishing a new brand in a vast market. With special guest: Rebecca Gradler, Founder, Kheloni Hosted by: Matt Priest and Sandi Mines

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