#155 Global Design Innovation and How to Protect It with NIKE

Shoe-In
29/04/2019 30 min Episodio 155
#155 Global Design Innovation and How to Protect It with NIKE

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Episode Synopsis

As the global footwear industry celebrates the importance of intellectual property protection this World Intellectual Property Day, Matt catches up with NIKE's Chief IP Officer, Margo Fowler, and Mark Smith, NIKE's VP of Innovation and Special Projects, to discuss the importance of protecting IP and strategies brands can adopt to successfully defend their trademarks, designs, patents, and IP.

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