Every photographer comes to a point in their career where they have to face ONE important question - should I generalize or specialize? If you have ever wondered whether you should be photographing everything that comes your way or focus on shooting a particular niche, this episode is for you! By sharing my own experience from both ends of the spectrum, I want to make it easier for YOU to be able to figure out what your passion is and what’s right for your business. In this episode, I talk about the pros and cons of both generalizing and specializing, and how to figure out your WHY.Resources:Storey Wilkins https://www.storeywilkins.comJeff Jochum http://jeffjochum.comTimestamps:[01:41] Figuring out whether to generalize or specialize can help propel your business to where you want it to go. It has been a HUGE catalyst in my life and business. Even though I prefer specializing, there is no one right way, it’s about what sets YOUR soul on fire and what is right for YOU.[03:05] Sharing my experience from 9 years ago and how it lead me to figuring out what was right for my business. [05:10] Outlining the PROS and CONS of generalizing vs. specializing. This can help you decide which path is right for you.[09:01] A common fear when it comes to specializing - won’t it mean that you miss out on more bookings? No!  I share my experience with this to reassure you that the riches are in the niches. [11:15] Figuring out your WHY and what drives your decision. My Online Photography Courses for YouOutsourcing Made Easy: Learn how you can have more time freedom AND financial freedom as a portrait/wedding photographer. Sign up for the waitlist here now! (doors reopen once a year)Crystal Clear Marketing: Learn how you can attract and book your dream photography clients - Sign up here!Intuitive Storytelling for Wedding Photographers: Learn how you can storytell like a pro on wedding days - Sign up here!Say hi to me on social! I would love to hear which episode helped you!Instagram: @saramonikaphotoSubscribeIf you're not subscribed to my podcast yet + you don't want to miss an episode make sure to do so right now before life gets in the way. Click here to subscribe in iTunes!Click here to leave a review!With love + gratitude,Sara

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