Send us a textIn this episode, we’re diving into the world of sales with a true industry luminary, Carole Mahoney, fondly known as the "Sales Therapist" to Harvard Business School. Carole reveals the fascinating cognitive behavioral approach she brings to sales, turning it from a sleazy tactic into a thoughtful and collaborative process. Carole's family legacy ignited her own journey into sales, even if she initially shied away from the negative stereotypes that often surround it. But what started as a mission to teach sales to Harvard Business students uncovered a profound insight: the need to change the perception of sales, all the way back to childhood. Join us as Carole introduces us to the science behind this transformation and how it's reshaping the entire sales industry!In this episode, I talk about…..Carole's unique cognitive behavior approach to sales.Negative sales perceptions and how to change them.Applying the “Not About Me” movement to the sales process.Persuasion and influence with integrity.Overcoming biases and obstacles to make more deals.Carole's 3 question closing sequence.This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!Connect with Carole!www.carolemahoney.com Follow Carole on social media: Instagram | Facebook | LinkedinCheck out her book! Buyer First: Grow Your Business with Collaborative SellingPlease take the time to leave a review so we can build our community of high growth entrepreneurs.  If you’d like to  connect with me, go to www.lukelayman.com orConnect with me on InstagramConnect with me on FacebookConnect with me on LinkedIn

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