How can leaders drive innovation while staying true to their core mission, especially in times of rapid change? In this episode of Shift & Thrive, Natalie sits down with Sarah Lehman, CEO of Zartico, to discuss leadership, innovation, and the power of data-driven decision-making. Sarah shares her journey from leading technology companies to transforming Zartico’s approach during the COVID-19 pandemic, shifting from data aggregation to real-time insights for destination marketers. She dives into her leadership philosophy, the importance of continuous learning, and how investing in both people and technology fuels long-term success. Takeaways:Understand that change is the only constant. Continuously innovate and adapt to new market realities. Actively invest in new technologies and data-driven solutions to provide value to your clients.Stay close to your customers through regular touchpoints to understand their evolving needs. Utilize customer feedback to guide product development and improvement.Adopt "empathetic accountability" by being supportive yet holding your teams to high standards. Practice radical candor to ensure clear, honest communication, which helps in building trust and accountability.Continuously invest in learning and self-improvement. Your ability to handle new challenges grows with your investment in yourself. Encourage a culture of continuous learning and adaptability within your organization.Shift focus from micromanagement to empowering your team with the right tools and support to achieve high standards. Be clear about expectations and provide regular, candid feedback.Schedule active recovery time to maintain mental and physical health, ensuring sustained productivity and decision-making abilities. Treat your professional journey like that of an elite athlete, balancing intense effort with necessary recovery.Quote of the Show:“ Innovation is rocket fuel. If you are not innovating as an organization, there are other competitors around you that are doing things differently and evolving faster.”Links:LinkedIn: https://www.linkedin.com/in/sarah-greene-lehman-2079aa7/ Website: https://www.zartico.com Email: [email protected] Ways to Tune In:Spotify: https://open.spotify.com/show/2D1YbT2QhKxIwbREpU7EMb Apple Podcasts: https://podcasts.apple.com/us/podcast/shift-thrive-ceo-insights-on-driving-change/id1740828813 Amazon Music: https://music.amazon.com/podcasts/fa60b654-1955-4055-93df-fdd40c2a5c8f/shift-thrive-ceo-insights-on-driving-change iHeart Radio: https://www.iheart.com/podcast/269-shift-thrive-ceo-insights-166792501 Pandora: https://www.pandora.com/podcast/shift-and-thrive-ceo-insights-on-driving-change/PC:1001086797  This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency. Learn more at: https://www.magnetudeconsulting.com 

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