In this week’s episode, Natalie sits down with Paul Harris, the CEO of Aurora Multimedia. Paul shares insights from his 30-year career as a technology executive, discussing major innovations in the AV industry. He emphasizes the importance of thinking outside the box and listening to customer feedback. Paul explains how his company approaches product development, customer support, and innovative technology. Takeaways:~ Focus on how you can help solve your customers' problems rather than concentrating too much on what the competition is doing.~ Build strong partnerships within your ecosystem, including with customers, distributors, and even competitors. You never know when mutual assistance might be beneficial.~ Always test before a full launch. Conduct smaller pre-production runs to identify and fix issues before scaling up, ensuring a smoother rollout for new products.~ Actively seek and incorporate feedback from customers. Engaging with end-users at trade shows and other events can help refine products to better meet their needs and preferences.~ Personal relationships are crucial, even in the digital age. Prioritize face-to-face interactions to build trust and loyalty with clients and partners.~ Utilize trade shows for product demonstrations, gathering feedback, and building industry relationships. They are essential for showcasing innovations.~ Embrace a mindset of continuous improvement. Use challenges and setbacks as opportunities to develop better products and processes.Quote of the Show:~ “When companies have to drive innovation or changes, they try to follow too much of what everyone else is doing. While it's important to look at what your competitors are doing, You have to think out of the box”Links:~ LinkedIn: https://www.linkedin.com/in/paul-harris-0830bb1/ ~ Website: http://www.auroramm.com/ Ways to Tune In:~ Spotify: https://open.spotify.com/show/2D1YbT2QhKxIwbREpU7EMb ~ Apple Podcasts: https://podcasts.apple.com/us/podcast/shift-thrive-ceo-insights-on-driving-change/id1740828813 ~ Amazon Music: https://music.amazon.com/podcasts/fa60b654-1955-4055-93df-fdd40c2a5c8f/shift-thrive-ceo-insights-on-driving-change ~ iHeart Radio: https://www.iheart.com/podcast/269-shift-thrive-ceo-insights-166792501 ~ Pandora: https://www.pandora.com/podcast/shift-and-thrive-ceo-insights-on-driving-change/PC:1001086797  This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency. Learn more at: https://www.magnetudeconsulting.com 

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