How can businesses stay competitive in an AI-driven world? In this episode of Shift & Thrive, Cheryl Jordan-Aguilera joins host Natalie Nathanson to share lessons from her 25-year career in sales and strategy, highlighting the power of collaboration, cultural fit, and consultative selling. She reflects on building scalable growth at GutCheck, navigating M&A challenges, and leading at Official AI, where ethical AI use and internal alignment drive success.Takeaways:It’s not enough to hire people with the right technical skills; you also need individuals who align with your team’s values and mission. Cultural fit drives engagement, collaboration, and long-term success. Clear roles, shared playbooks, and consistent communication between sales, marketing, and account management help eliminate friction. When teams understand how their work connects and supports one another, they deliver a better customer experience.Whether launching a product or navigating an acquisition, involving marketing and GTM leaders from the start avoids costly misalignment. Early inclusion leads to stronger internal advocacy and smoother execution.High-pressure, transactional sales tactics are outdated and often ineffective. Instead, train teams to be consultative and focused on listening, understanding client challenges, and solving problems. This approach builds trust and long-term relationships over short-term wins.Platforms like Slack and Notion that utilize aspects of AI help teams collaborate quickly and transparently, replacing outdated email chains and meetings. AI isn’t just a tech tool; it’s becoming essential for efficiency and staying competitive.As AI use grows, so do risks around consent, transparency, and digital identity management. Respect for users and their data must be non-negotiable.Links:LinkedIn: https://www.linkedin.com/in/cheryljordanaguilera/ Official AI’s Website: https://www.theofficial.ai/ Ways to Tune In:Spotify: https://open.spotify.com/show/2D1YbT2QhKxIwbREpU7EMb Apple Podcasts: https://podcasts.apple.com/us/podcast/shift-thrive-ceo-insights-on-driving-change/id1740828813 Amazon Music: https://music.amazon.com/podcasts/fa60b654-1955-4055-93df-fdd40c2a5c8f/shift-thrive-ceo-insights-on-driving-change iHeart Radio: https://www.iheart.com/podcast/269-shift-thrive-ceo-insights-166792501 Pandora: https://www.pandora.com/podcast/shift-and-thrive-ceo-insights-on-driving-change/PC:1001086797  This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency. Learn more at: https://www.magnetudeconsulting.com 

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