In this episode of Shift & Thrive, Natalie sits down with a distinguished guest, Matt McCrann, CEO of DroneShield. Throughout the conversation, they explore the intricacies of driving major organizational changes, the importance of a clear vision, and aligning teams for successful innovation. Matt shares insights on hiring the right talent, fostering a growth mindset, and building a dynamic team capable of rapid adaptation. They also delve into the company's focus on counter-drone technology, market strategy, and the transformative journey from a small team to a global leader.Takeaways:Start by understanding your market and customer needs, then reverse-engineer your organization's capabilities to meet them. Ensure the vision is clear and shared across the team to drive alignment and motivation.Hire team members who align with your organization's mission and possess a growth mindset. Build a culture that values innovation, adaptability, and shared purpose.Implement regular cross-functional alignment practices, such as quarterly meetings, to promote autonomy while ensuring team goals are synchronized and decision-making is streamlined.Commit to evolving your leadership style to meet the needs of a growing and changing team. Encourage continuous learning for yourself and your team to maintain relevance and effectiveness.Clearly differentiate your product or service in the marketplace and leverage early adopters to refine offerings and establish credibility.Amplify organizational successes by hiring a marketing leader at the right time to refine customer messaging and scale effectively. Align marketing strategies with organizational growth goals.Quote of the Show:“When we talk about driving change, we have to understand that this includes us as the leader, too. The role of the leader and the focus of the leader will need to evolve as well.”Links:LinkedIn: https://www.linkedin.com/in/mattmccrann/ Website: https://www.droneshield.com/   Ways to Tune In:Spotify: https://open.spotify.com/show/2D1YbT2QhKxIwbREpU7EMb Apple Podcasts: https://podcasts.apple.com/us/podcast/shift-thrive-ceo-insights-on-driving-change/id1740828813 Amazon Music: https://music.amazon.com/podcasts/fa60b654-1955-4055-93df-fdd40c2a5c8f/shift-thrive-ceo-insights-on-driving-change iHeart Radio: https://www.iheart.com/podcast/269-shift-thrive-ceo-insights-166792501 Pandora: https://www.pandora.com/podcast/shift-and-thrive-ceo-insights-on-driving-change/PC:1001086797  This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency. Learn more at: https://www.magnetudeconsulting.com 

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