Data breaches and cybersecurity vulnerabilities have been all over the news, elevating these issues in the mind of organizations and consumers. When it comes to cyber threats and attacks it’s not a question of “if” but “when” they’ll happen. Being prepared for evolving threats is a must to stay in business and establish customer trust. In this episode of Shift Sean Joyce, PwC US Cybersecurity and Privacy leader offers insights into how organizations can better prepare outlining steps they can take today to improve their cybersecurity readiness and response capabilities.

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