In 3.5 years James Macintosh built a new life entirely from scratch. Starting a new career, in a new country, he had his values as the one constant driver of his success. In this episode, James, the founder of "Only The Committed," reveals the fascinating journey behind the creation of his brand. He takes us through the process of choosing a name that aligns with his values and resonates with his clientele - individuals who are truly committed and have a plan of action.But that's not all. James shares his experience of going through a major business change that had a profound impact on him as a business owner. He navigates us through the transformation of his marketing strategy, from a shotgun approach to a sniper approach, resulting in a stronger connection with his clients. He acknowledges the power of attracting high-caliber clients who are ready to commit to their fitness goals.Furthermore, James discusses the rebranding process and the positive effects it had on his business. While some clients chose to leave due to a misalignment with the new brand, James emphasises the importance of mutual respect and accepting different values. He shares the importance of working with the experts in marketing and how it has positively influenced his business.James reveals how his personal journey, including moving countries and starting over, has shaped his perspective and fuelled his drive to succeed. Through his dedication to adding value and creating better results for his clients, James offers insights into building a successful and scalable business.[00:02:12] Starting over in a new country is tough.[00:05:36] Success through hard work and motivation.[00:15:53] Choosing better in response to trauma.[00:18:34] Only The Committed: the brand and values.[00:27:38] Name change improved client alignment and conversion.[00:33:15] Choose values to attract compatible clients. Build success and maintain consistent messaging.[00:39:03] High ticket promoters prioritise money, not value. A different approach is needed for business success.[00:43:42] Social media influence leads to devalued services.[00:48:52] Value chain, time devaluation, invested people, growth: focus, diversify, economics.[00:54:56] Helping service providers build scalable online businesses.[00:59:31] Passion and drive make it worthwhile.This episode is all about embracing commitment, pushing through adversity, and creating a brand that truly reflects who you are. @coachjamesmac Hosted on Acast. See acast.com/privacy for more information.

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