She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠In this conversation, Deb Ashton shares his journey from a science background to leading customer experience at Cetinia, previously known as Financial Force. She discusses the evolution of the company, the challenges faced in leadership, and the importance of customer experience. Deb reflects on her proudest moments, including reaching significant revenue milestones and fostering a positive company culture. She also emphasizes the importance of work-life balance and the need for women to find their voice in leadership roles.Timestamps 0:00 - Preview1:30 - Meet Deb Ashton and Learn about Certinia3:40 - The Evolution of Financial Force5:55 - From Lab to Tech10:40 - Founding Financial Force: Risks and Dreams13:55 - Growth and Investment17:21 - Transitioning to Customer Experience Leadership22:00 - Embracing Emotional Challenges in Leadership29:50 - Overcoming Gender Challenges in Leadership34:00 - Proud Moments and Company Culture39:05 - Balancing Work and Family Life42:10 - Deb's Final Thoughts and AdviceConnect with the guest:Deb Ashton: https://www.linkedin.com/in/debbie-ashton-founder-financialforce/Connect with Kristi Faltorusso: Website: ⁠⁠⁠⁠https://www.kristifaltorusso.com/⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/kristiserrano/⁠⁠⁠⁠Follow the Podcast YouTube: ⁠⁠⁠⁠https://www.youtube.com/playlist?list=PLvmKTIOWzy8e3kbzHr4f9VMr1oGfK5Qc_⁠⁠⁠⁠Spotify: ⁠⁠⁠⁠https://open.spotify.com/show/0Pf1SZMvfwvSJTA6WnpNjP⁠⁠⁠⁠Apple Podcasts:⁠⁠⁠⁠ https://podcasts.apple.com/us/podcast/shes-so-suite-podcast/id1730535499⁠⁠⁠⁠To learn more about Wednesday Women check out theirWebsite: ⁠https://www.wednesdaywomen.org/⁠LinkedIn page: ⁠https://www.linkedin.com/company/wednesday-women/⁠Connect with the Show Producer:Manali: https://www.linkedin.com/in/manalibhat/_____________________Keywords:female leadership, C-suite women, customer experience, operations management, founding a company, career pivots, FinancialForce, Certinia, product management, customer success, professional services automation, Salesforce platform, startup growth, women in tech, career challenges, work-life balance, company culture, organizational change, entrepreneurship, executive mentorship, product development, leadership journey, board membership, strategic decision-making, gender diversity, emotional resilience, work boundaries, personal development, professional achievements, company milestones_____________________About She's So Suite Podcast: Embark on a journey with Kristi in each podcast episode as she engages in insightful conversations with accomplished women in the C-suite. Explore their unique stories, triumphs, challenges, dreams, and valuable advice that will inspire and empower you. Tune in for an enriching experience as Kristi delves into the depth of their professional journeys and brings you closer to the dynamic world of female leaders at the top.

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