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Listen "The 5 P’s of Retail Success: How to Get Your Product Retail-Ready in 2026"
Episode Synopsis
Send us a textYou’ve heard the classic marketing five P’s… but in this episode, Roberta reframes them specifically for getting on retail shelves and staying there. If you're a product-based founder who wants to scale into national retailers like Target, Whole Foods, Sephora, Walmart, or specialty boutiques, this episode is essential listening.We deep dives into:PRODUCT: What makes a product truly retail-ready packaging, claims, attributes, durability, shelf presence, compliance, and how your product actually stands on a shelf (literally). PRICE: Understanding retail price alignment, margin expectations, wholesale pricing, and how to avoid pricing yourself off the shelf. PLACE: How to choose the right retailers for your brand, competitive shelf analysis, and finding nontraditional placements your customers already love. PROMOTION: Why brands fail without a marketing and traffic-driving plan and how to activate influencers, retail partnerships, PR, email, exclusives, and in-store strategy from day one. PEOPLE: The founder story, customer insights, buyer expectations, and the crucial role of store associates in driving in-store sales.Whether you’re prepping for your first pitch, planning a retail launch, or trying to boost velocity in existing stores, this episode gives you the exact strategies top founders use to win on shelf. Support the showHow to Follow Shelf Talks Podcast on social:Instagram: https://www.instagram.com/shelftalkspodcast/Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Love what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨ https://www.buzzsprout.com/2411532/support Contact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book
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