Local creators aren’t just more relatable, they’re more effective. In this episode, Charise Flynn of Hummingbirds breaks down why tapping into smaller, community-based influencers can help CPG brands connect more deeply and authentically with their customers.What We Cover:How local influencers build stronger, more accurate connections with your audienceWhy giving creators content direction—but creative freedom—leads to better engagementThe long-term ROI of working with smaller, more authentic voicesGuest Info:Name: Charise FlynnTitle/Company: Co-founder, HummingbirdsConnect: https://www.linkedin.com/in/chariseflynnResources & Links:Hummingbirds → https://www.hummingbirds.com/Follow Charise on LinkedIn → https://www.linkedin.com/in/chariseflynnLearn more about Avidity Creative → https://aviditycreative.comBook a discovery call → https://aviditycreative.com/contact👋 Let’s Connect:Like what you heard?Subscribe, leave a review, and follow me on LinkedIn → https://www.linkedin.com/in/adamfeller/More at aviditycreative.com

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