In this episode, Jimmy Feeman, co-founder of NoBaked, shares the sweet story behind their edible cookie dough brand. From starting as a dessert shop to pivoting to DTC during the pandemic and entering retail, Jimmy talks about the challenges and triumphs of growing a brand with his wife, Megan.What We Cover:The leap from office job to entrepreneur and starting the business with his wifeThe pandemic pivot: transitioning from a franchise cookie dough shop to a DTC model and expanding to retailWhy they chose cookie dough as their product and how they built a brand around itWhat’s next for NoBaked as they continue to grow and innovateGuest Info:Name: Jimmy FeemanTitle/Company: Co-Founder, NoBakedConnect: NoBaked WebsiteResources & Links:NoBaked WebsiteLet’s Connect:Like what you heard?Subscribe, leave a review, and follow me on LinkedIn → Adam Feller on LinkedInMore at aviditycreative.com

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