In this episode, we explore the concept of customer decision-making and store selection, with a specific focus on the factors that can cause friction. Customer friction refers to anything that hinders a customer from completing a transaction with a specific retailer. On the Pennsylvania Food Merchants Association's Shelf Confidence podcast, Hayley Miller from Upside discusses effective strategies to overcome this issue. Specifically, we delve into the significant impact of personalization in creating memorable and tailored customer experiences.If you enjoy Shelf Confidence, please subscribe and share. Thanks for listening!

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