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Listen "Episode 33 -Interview with Paul Simpson, Co-Founder of the Food Circle Supermarket"
Episode Synopsis
In this our 33rd episode of the Sheffield's Hidden Gems podcast, I am delighted to welcome Paul Simpon, Co-founder of Food Circle Supermarket, a business exclusively for customers who want to have their food budget stretch further alongside helping to reduce food waste.
Launched in 2018, Paul Simpson and his co-founder James Barthorpe are food and drink professionals who previously worked together in a similar business. They then joined forces to start their own business as they were keen to reduce unnecessary waste of food and drink.
Already, the duo are gained recognition for their business! They've won the Hallam Enterprise Award and in 2021 were among those named on the Forbes 30 Under 30 list in 2021.
In this episode, Paul highlights:
*the importance of understanding their customers, meaning "who they are and what they want"
*thinking like your customer when designing the online shopping experience
*how they decide on 'categories' of food and drink available so as to make it easier for customers to choose how to spend
Indeed, the business declares that "From protein snacks to tasty treats by your favourite brands, the Food Circle Supermarket has everything needed to maintain a healthy and active lifestyle whilst saving the pennies!"
Listen to Episode 33 of the Sheffield's Hidden Gems podcast as Paul Simpson shares the remarkable journey of himself and co-founder James Barthrope as well as plans to rapidly scale their business with new investors as well as their aspiration to be "... the Acado of surplus food".
Don't miss out!
PS. Remember to subscribe for FREE to the Sheffield's Hidden Gems podcast hosted by Excel City Apartments in Sheffield.
Launched in 2018, Paul Simpson and his co-founder James Barthorpe are food and drink professionals who previously worked together in a similar business. They then joined forces to start their own business as they were keen to reduce unnecessary waste of food and drink.
Already, the duo are gained recognition for their business! They've won the Hallam Enterprise Award and in 2021 were among those named on the Forbes 30 Under 30 list in 2021.
In this episode, Paul highlights:
*the importance of understanding their customers, meaning "who they are and what they want"
*thinking like your customer when designing the online shopping experience
*how they decide on 'categories' of food and drink available so as to make it easier for customers to choose how to spend
Indeed, the business declares that "From protein snacks to tasty treats by your favourite brands, the Food Circle Supermarket has everything needed to maintain a healthy and active lifestyle whilst saving the pennies!"
Listen to Episode 33 of the Sheffield's Hidden Gems podcast as Paul Simpson shares the remarkable journey of himself and co-founder James Barthrope as well as plans to rapidly scale their business with new investors as well as their aspiration to be "... the Acado of surplus food".
Don't miss out!
PS. Remember to subscribe for FREE to the Sheffield's Hidden Gems podcast hosted by Excel City Apartments in Sheffield.
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