How do you build a cult brand without selling out or cutting corners?In this episode, Lisa sits down with Mukti, the founder of Mukti Organics - a trailblazing Australian skincare brand built on the pillars of clean beauty, bioactive botanicals and radical transparency. From her humble beginnings mixing formulas in a spare room to becoming a global name in certified organic skincare, Mukti shares the highs, lows, and lessons learned from two decades of business.They talk brand evolution, manufacturing in-house, greenwashing and how she’s built a business that refuses to compromise on quality, purpose or profit. Mukti also opens up about personal transformation, the importance of intuition, and what it really takes to stay in the game as a values-led founder.What You’ll Learn:Why Mukti walked away from early branding and built a new identity rooted in her own valuesHer secrets to in-house manufacturing and the pros/cons of owning your own labWhat founders get wrong about their products - and how to educate consumers without fearThe role of intuition, reinvention and personal development in long-term successWhy Mukti sees beauty as more than skin-deep…and how that shows up in every productHow to grow with purpose, not pressure, in a saturated marketLove this episode?Follow SHE-talks so you never miss a behind-the-scenes look at how powerhouse women are building global brands their way.Resources and Links:Follow Mukti Organics on Instagram → @muktiorganicsShop Mukti Organics → muktiorganics.comFollow Lisa Jones & SHE-com → @lisajones_co and @shecom.coJoin the SHE-com Community → shecom.coSend us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

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