When you’re selling a product that you fully + wholeheartedly believe in, it’s easy to fall into the trap of thinking that you can let its features + benefits do the talking.  But while an incredible product does make your job as a salesperson a little bit easier, it doesn’t eliminate the work you need to do to build the value of the product and create buy-in around the idea that it will make your customer’s life easier, simpler or better. Listen in to hear: What the Barnes + Noble Nook, an IG influencer + the Pet Rock can teach us about sales strategy How building value around the cost of doing nothing can be an integral part of your value proposition Why pandas moving off the endangered species list is a product of excellent sales skills —- Grab your spot on the newest ACORN Method Sales Strategy Program HERE: https://www.kristademcher.com/amplify   Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact  https://kristademcher.kartra.com/page/saythisfreebie   Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher   about the ACORN Method here: www.kristademcher.com

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