The market has changed dramatically since 2020, and what worked then just isn't working now. In this sales snack episode, Krista breaks down why crystal clear messaging is non-negotiable in today's skeptical marketplace and provides tangible formulas you can implement immediately. In this episode we cover: Why the 2020-2023 online business boom created today's trust issues [2:23] The shocking statistics behind why messaging matters now more than ever [4:42] How to replace vague problems with specific situations that resonate [9:29] The power of measurable results with real timeframes [11:54] Why Jolie Slovis grew her revenue by 131% by changing one thing [14:19] 4 plug-and-play messaging formulas you can use today [16:33] The difference between selling the solution vs. selling the outcome [21:25] If you've been struggling to convert leads or feeling like your messaging falls flat, this episode will give you the exact framework to create messaging that connects, converts, and helps you stand out in a crowded marketplace. Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature Download our free New School of Sales workshop replay:  www.kristademcher.com/newschoolofsales

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