LinkedIn is more than a professional networking site. With more than 660 million users spread across 200 countries, it’s become a powerful marketing tool for any professional, business owner or job seeker. When your LinkedIn marketing strategy is executed properly, it can help you build brand awareness and forge long-term professional relationships. It can also be effective for lead generation.In this episode of the She Mentors podcast with our Founder Ali Adey, LinkedIn expert and She Mentors member Karen Hollenbach of  ThinkBespoke.com shares some really practical tips for leveraging LinkedIn in 2021.We discussBenefits of LinkedIn vs Facebook/InstagramQuestions to ask yourself BEFORE posting on LinkedInThe difference between a personal profile vs company profileThe importance of consistency (and variety!) across platformsWhy you need a strategy and how to get startedProfile optimisations and tips that will get you NOTICED101 guide to: LinkedIn Stories, LinkedIn live, Events and Creator ModeSales prospecting triggers and how to nail personalised messages to LinkedIn profilesBook 1:1 Mentor Hours with Karen inside the She Mentors membership, listen to her podcast or visit ThinkBespoke.com. Connect with our Founder, Ali Adey on LinkedIn.Support the show👉 Become a member and join the She Mentors mission👉 Login to your dashboard for free and have a snoop around!👉 Explore our corporate memberships offerFollow us on Instagram @shementorsFollow us on LinkedIn @shementors

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