“You need to remain diligent to remain profitable in your business.”—  Melissa HoustonIs your pricing strategy leaving money on the table? Pricing is a practical piece of your business — but it’s also highly psychological. The purpose of choosing a good pricing strategy is to maximize your profit margins, so that your business can maintain a healthy profit as you grow and as your expenses increase. Your relationship with money WILL shape your relationship with your business, so developing a healthy money mindset is a key piece of having a profitable pricing strategy.Product- and service-based businesses have a few different considerations to keep in mind when coming up with their pricing, but it all boils down to the same thing: your pricing needs to reflect your real value, it needs to create profit for your business, and you need to believe that your offers are worth every single penny!Hit play for my top tips for keeping your business profitable and your pricing on point!In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌How to price for profit as a product-based business — and what to do when the cost of manufacturing or shipping increasesThe psychology of pricing and what you need to consider as a service-based businessThe importance of differentiation and identifying your specific niche in your market Highlights:‌00:48  Intro04:40  Pricing for profit05:32  Pricing strategies06:26  Psychology of pricing07:27  Money mindset & competitor pricing09:36  Product differentiation11:19  Reducing costs14:35  Renegotiating pricing with vendors15:00  RecapLinks:‌Misconceptions, Manifestation & Money Mindsethttps://podcasts.apple.com/ca/podcast/misconceptions-manifestation-money-mindset/id1533130323?i=1000574612552Why Money Mindset Really Matters For Profit And Life Goalshttps://podcasts.apple.com/ca/podcast/why-money-mindset-really-matters-for-profit-and-life-goals/id1533130323?i=1000569499715Rewriting Stories To Change Our Money Relationshipshttps://podcasts.apple.com/ca/podcast/rewriting-stories-to-change-our-money-relationships/id1533130323?i=1000557878090We Need To Talk About Fearhttps://podcasts.apple.com/ca/podcast/we-need-to-talk-about-fear/id1533130323?i=1000541912894Link to calendar (free 30 min consult call)Main website 🡪 https://shemeansprofit.comOffers 🡪  https://shemeansprofit.com/offersCash Confident Course 🡪 https://melissahoustoncpa.lpages.co/cash-confident-sales-pageWhat’s Your Profit Personality? (quiz) 🡪 https://wwWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

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