The framework from a Hero’s journey will help your customers better relate to the story of your life and business.

I’m sure you recognize a Hero’s Journey from the most successful movies and books they have read. This framework has been used for years. Once you learn to place your story into the framework
When your brain recognizes a pattern it will listen for more. When they hear or see this pattern, they are intuitively interested in learning more about your products or services. 
The brain likes familiar. Be a friend to your potential customers’ brains and make it easier for them to say YES.

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