In this episode of She Just Got Real, Tessah dives into the world of social media and how to play the long game. She shares the story of Sierra, who took almost a year to confidently transition her social media presence. Tessah emphasizes the importance of consistency and adaptability in your strategy, even if it means losing some followers who aren't your ideal audience.
Tessah offers practical advice for navigating the social media journey. First, she emphasizes knowing your "why" behind growing your social media community. Whether it's for business, personal branding, or just for fun, having a clear goal is essential. Next, she stresses the importance of understanding your audience—who they are and what problems you can solve for them. Then, she encourages taking daily actions that align with your long-term goals, whether it's investing in expertise or creating quality content.
Finally, Tessah highlights the importance of breadcrumbing your offers and gradually preparing your audience for any changes in direction. By giving them time to adjust, you can maintain trust and loyalty. Tune in for practical tips on playing the long game of social media and building a meaningful online presence.

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