SJ Bailey is the founder and designer of Spence Designs, an ecommerce custom jewelry line based in Atlanta. SJ began making jewelry for herself as early as 16 and wanted to make pieces that had that feminine and whimsy touch. As family members continued to keep asking for her pieces, she started her jewelry line with no expectation of it growing beyond a hobby. SJ officially launched her jewelry business after college in 2019 as a side hustle. The wedding industry and TikTok have launched her platform far beyond than she could have ever imagined. She has excellent insight in social strategy and influencer marketing. SJ has not only developed a custom jewelry business but has embraced this line as a lifestyle brand. She simply loves what she does and creates while still maintaining her brand and events marketing position for a software company. 

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