In today’s episode we are joined by Esme Verity, a Fundraising coach and Alternative Funding Expert . Esme founded Considered Capital in 2021 , to support purpose-led founders to feel confident in pursuing alternative funding avenues through an 8 week programme that runs twice a year. Since launching , the program has been attended by 260 founders from over 32 countries. Esme shares: Her story of starting Considered CapitalHer biggest mistake in her start up journeyHow to reframe failureWhy to numbers aren’t a measure of success Insights on building a zebra over a unicornCommon mistakes in finding fundingWhy startups should explore alternative foundingConsiderations for safeguarding the mission of your startup Trends in funding Importance of of reaching out to your network for funding Her experience of women’s confidence in fundraisingEsme's book recommendation: Zebra's fix what unicorns break by Zebra Unite Manifesto

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