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Listen "Market Your Message, Ethically with Mia Francis-Poulin"
Episode Synopsis
Today’s guest is Mia Francis-Poulin, who understands a thing or two about selling online and the internet marketing world today.
Words are Mia Francis-Poulin's jam.
She’s a conversion copywriter, boymom, and Parks and Rec enthusiast. Mia is the owner of The Copy Haus -a boutique copywriting agency for mission-focused, service-based businesses. Mia is on a mission to help her clients market their work authentically, ethically, and profitably.
She shares with us not only how NOT to bury the lead, but how to present what you’re offering in an ethical, human way that doesn’t raise cortisol levels and play on people’s fears and anxieties.
We talk about how when you do this, you actually give the agency BACK to your people to make an informed decision, and they end up as happier customers!
If you're tired of marketing your business they way they "tell you to" - this episode is for you!
We talk about:
What Mia sees as broken in the online marketing arena
How traditional internet marketing tactics increase stress, anxiety, and play into fears and traumas
How to give the agency back to your people and allowing them to make informed decisions through genuine stories, connection, and vulnerability instead of a ticking countdown timer on your website
Three marketing tactics you need to toss in the trash now
How to re-engage with our people when our audience has gone quiet
Best practices for ethical sales pages
And how to be less sleazy overall when selling online
Connect with Mia:
Website
Instagram
Facebook Page
LinkedIn
Learn more about She Built This and join us in the VIP Group: www.shebuiltthis.org
Words are Mia Francis-Poulin's jam.
She’s a conversion copywriter, boymom, and Parks and Rec enthusiast. Mia is the owner of The Copy Haus -a boutique copywriting agency for mission-focused, service-based businesses. Mia is on a mission to help her clients market their work authentically, ethically, and profitably.
She shares with us not only how NOT to bury the lead, but how to present what you’re offering in an ethical, human way that doesn’t raise cortisol levels and play on people’s fears and anxieties.
We talk about how when you do this, you actually give the agency BACK to your people to make an informed decision, and they end up as happier customers!
If you're tired of marketing your business they way they "tell you to" - this episode is for you!
We talk about:
What Mia sees as broken in the online marketing arena
How traditional internet marketing tactics increase stress, anxiety, and play into fears and traumas
How to give the agency back to your people and allowing them to make informed decisions through genuine stories, connection, and vulnerability instead of a ticking countdown timer on your website
Three marketing tactics you need to toss in the trash now
How to re-engage with our people when our audience has gone quiet
Best practices for ethical sales pages
And how to be less sleazy overall when selling online
Connect with Mia:
Website
Facebook Page
Learn more about She Built This and join us in the VIP Group: www.shebuiltthis.org
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