If Instagram disappeared tomorrow, would your business still have a voice? In this episode, Melanie Barr shares why every leader, founder, and creator needs to protect their message through owned media, especially an email list. You will learn how social platforms create noise, how algorithms shift without warning, and why your most committed audience always exists off social media. Melanie walks through practical ways to build an email list with purpose, how to write to one true reader, and how your podcast and email can support each other to grow your brand with clarity and intention. If you want to build something that lasts longer than a trend, this episode is your starting point.Connect with Melanie:Work with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn

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