What happens when a personal health journey meets a passion for skincare? For Elina Sofia Wang, it sparked the creation of ESW Beauty, a clean beauty brand now found in over 6,500 stores including Target, Whole Foods, and Urban Outfitters. In this episode of the She Built It® Podcast, Melanie Barr talks with Elina about her path from wellness discovery to national retail shelves.Elina shares how she transformed plant-based smoothies into skincare inspiration, what it really took to scale her company from one intern to a thriving team of 18, and the lessons she’s learned about leadership, creativity, and trusting your gut.If you’re building a product-based brand or dreaming of turning your personal passion into a business, this is a conversation you won’t want to miss.Connect with us:Elina Wang WebsiteElina Wang InstagramWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn

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