In this episode, I sit down with Michelle, Director of Operations at Beco Capital, one of the region’s biggest early-stage VC firms, managing half a billion dollars in AUM.Michelle has spent over a decade scaling tech startups from her time as Head of Sales Planning at Deliveroo to her current role at Beco. She’s worked on the ground in hyper-growth startups and inside a VC firm, giving her a rare perspective on how businesses actually scale.Whether you're an operator, startup founder, or thinking of moving to the UAE, this episode is packed with insights on building and scaling businesses.-00:43 — Michelle’s background and transition from startups to VC02:15 — The power of generalists in high-growth environments04:20 — What operations really means beyond “stabilizing the ship”06:10 — Inside BECO: lean VC teams and partner-founder dynamics09:15 — The broad scope of ops at BECO: finance, IR, people, tech11:50 — Document writing and hiring frameworks that drive execution15:10 — Ops at Deliveroo vs Zego: startup vs scaleup challenges18:40 — Culture shifts: why high performance means losing people22:15 — Where culture actually starts and how to protect it25:00 — Why Michelle believes Dubai is the land of opportunity27:20 — How AI is reshaping ops infrastructure and vendor thinking30:10 — AI in marketing: content creation, personalization & impact33:45 — Michelle’s toolkit: fiction, sleep, and better decision-making36:30 — Final takeaways on ops, growth, and performance-driven culture-Watch on YouTube: https://www.youtube.com/@shebuildspodcast-Get in touch:LinkedIn: https://www.linkedin.com/in/sarahhewerdine/Instagram: https://www.instagram.com/sarah_hewerdine 

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