At Amazon, every decision starts with the customer. In this episode, Shweta reveals Amazon’s frameworks—the Working Backwards approach, PRFAQs, input metrics vs. output metrics and the reality of high-stakes decision-making inside one of the world’s most influential companies.Now a founder herself, she’s applied these principles to building her own business, The Midori Company.This conversation is packed with insights for product managers, founders, and anyone obsessed with growth.00:48 Shweta's journey at Amazon02:52 The Amazon memo culture03:52 Working backwards: PRFAQ model09:40 Customer obsession at Amazon12:59 Operational rhythms and metrics18:38 Amazon's used business and sustainability24:53 Hyper-personalization vs. customer obsession26:04 Understanding your customer27:33 Building customer personas28:01 Real-life example: technology adoption29:09 Targeting the right audience30:54 Creating effective personas31:33 Launching a product37:29 The importance of brand in product management43:52 Challenges in marketing Alexa in Europe46:42 Starting a new venture52:18 Pass the toolkit-Watch on YouTube: https://www.youtube.com/@shebuildspodcast-Get in touch:LinkedIn: https://www.linkedin.com/in/sarahhewerdine/Instagram: https://www.instagram.com/sarah_hewerdine 

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