Episode 92 – "The LinkedIn Revolution with Jodie Goodchild"In this episode, we chat with the amazing Jodie Goodchild about how LinkedIn has become a must-have tool for professionals and businesses. Whether you’re working for a company, running your own business, or leading a big team, LinkedIn can help you build your brand and generate leads. And Jodie can help YOU do it.What We Covered:Why LinkedIn matters:LinkedIn isn’t just an online CV anymore – it’s a powerful business tool.The huge boost in LinkedIn activity, especially post-pandemic.1 billion members, 200 million daily users, and 1 million posts per day!Creating a Great LinkedIn Profile:Get a professional headshot (check out Penny Plimmer and Laurie Jeffery for great photography).Write an engaging Headline and an About Me section that stands out.Make sure your contact info is easy to find.Connecting and Engaging Like a Pro:The right way to send connection requests without being salesy.Avoid the dreaded “pitch slap” – be genuine and human.Use LinkedIn’s search to find and engage with relevant content.Posting Great Content:Share valuable, educational content, not just personal stuff.Aim for 2-3 posts per week to keep your profile active.Engage with others’ posts to build a genuine network.Boosting Your Content with LinkedIn’s Algorithm:Understand how LinkedIn boosts quality content.Be consistent and mix up your LinkedIn activities for better results.Handy Tips and Tools:Use LinkedIn’s scheduling feature for your posts.Try tools like Canva for creating eye-catching posts.Keep your brand message and tone consistent.Resources and Support:Check out Jodie Goodchild’s LinkedIn Revolution Community for more tips and support.Look out for Jodie’s book: “The LinkedIn Revolution: The Future of Sales and Marketing.”Connect with Our Guests:Jodie Goodchild:LinkedInInstagramWebsiteTikTokSteve O’Neill:LinkedInWebsiteInstagramOther Great LinkedIn people who do it really well:Kirsty GrayMax ShoreReece MatthewsDaniel PriestleyRoss StevensonSteve ReeveHelen WalkerHayley JonesGet in Touch:Visit sondevelopment.com to learn more about what we do.Follow us on Instagram and LinkedIn.Subscribe to Sharp Podcast on Apple Podcasts, Spotify, and YouTube.Support Our Podcast:Rate or subscribe on Apple Podcasts.Subscribe on Spotify.Watch and listen on YouTube.Thanks so much for listening. If we help you BE BETTER at what you do, it’s all been worth it!

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