Mike Swenson joins Richard Walsh to discuss the critical role of crisis management in business success. Mike shares his journey from transitioning to a PR firm to developing Crisis Trak, a tool for effective crisis communication. They delve into the impact of COVID-19 on businesses and the lessons learned in crisis management. Key topics include crisis communication steps, challenges faced by small businesses and nonprofits, and industry-specific examples of crisis management. The episode also covers workplace trends, generational differences, and the integration of crisis management as an operational strategy. They conclude with case studies, the importance of hiring experts, and an introduction to the Crisis Trak course.

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