In this powerful episode of Share the Wellth, we sit down with Erica Williams (@ericasgirlyworld) a chemical engineer by training, a luxury content creator by evolution, and now, a founder redefining what luxury truly means. Erica shares her remarkable journey from Brazil to the U.S., navigating motherhood, career changes, and the pressures of influencer culture. She opens up about why she chose to get real when promoting iconic brands like Hermes, Louis Vuitton, and Bulgari, and how those experiences led her to launch her very own jewelry brand rooted in authenticity and intention. We dive into the realities behind the luxury industry, the performative side of social media, and how Erica is paving a new path one that empowers others to see value beyond the label. This is a must-listen for anyone curious about the business of luxury, the power of reinvention, and what it means to build something truly your own. Follow Erica:  IG: @ericasgirlyworld Azulique Jewelry: https://azulique.com/ Today's Sponsor: Inez, use code WELLTH15 for 15% off : www.inez.com DL Our Free IG Guide here: https://fascinating-shadow-93327.myflodesk.com/instagramguide Get our free email flow template: https://fascinating-shadow-93327.myflodesk.com/u8efbuci1o Get our free 5-day email challenge: https://fascinating-shadow-93327.myflodesk.com/emaillist  Our favorite email resources: https://app.flodesk.com/  Quiz building: https://tinyinteract.com DM us on Instagram: https://www.instagram.com/sharethewellthpod/            

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