What does it mean to approach business like an artist? In this episode of Shapeshifter, I explore how creativity, play, and authenticity shape the way we build, sustain, and evolve our businesses. It’s not about following conventional rules—it’s about making your own.Join me as I dive into:Creating Your Own Path: How breaking away from traditional business practices can lead to joy, fulfillment, and success on your terms.The Art of Play: Why viewing your business as a creative playground allows for more freedom and innovation.Freedom of Time: The powerful motivator of designing a life that aligns with your values and priorities.The Magic of Trade: Reflecting on the joy of exchanging value and how it connects to our deepest sense of purpose.Counterculture as Integrity: How staying true to your authentic self often means challenging societal norms and carving your own unique path.What would happen if you got really honest about the kind of business youractually building? Tune in to Episode 14 of Shapeshifter and find out why youcannot follow conventional wisdom when it comes to entrepreneurship.Exciting news, the first DREAMSCAPE aka the coolest cacao gathering you’ve ever been too, with cacao made by yours truly is on February 22nd in North London.We’ve got a few spaces still left, don’t leave until the last minute ;)BOOK HEREThere’s more. If you want to connect and start building a relationship with yourancestors in a way that feels playful and will totally transform the way you dolife come and join the waitlist for Ancestral Awakening hereGet your Mayan horoscope sign hereBe the first to know when the Joy Witch's Cacao from El Salvador lands!✨ Want more inspiration? Follow me on Instagram @carogomez_joywitch for deeper conversations on unconventional thinking, creativity, and spirituality! Spread the joy! Did this episode leave you feeling empowered or inspired? Help others find the same magic by leaving a rating and review on your favourite podcast platform. Your feedback is like fuel for the show, and it helps others discover the power within themselves.

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