How can you utilize storytelling to help market yourself or your business? What elements of storytelling can help control the narrative your potential customers receive? In this episode, marketing expert David Reimer shares his insights on the importance of storytelling for innovators.David helps entrepreneurs, business professionals and artists focus their ideas through the power of narrative. In short, he helps people get their story straight.  Earlier in his career, David was President of the ad agency J. Walter Thompson in San Francisco, held senior marketing roles at two tech start-ups and was VP Marketing at Yahoo! in its heyday. Today, he teaches innovation methods and storytelling at Berkeley-Haas Business school and several Bay Area accelerators.David also produces theater and serves as Chair of the Board of the American Conservatory Theater in San Francisco. He holds a BA from Brown University and an MBA from Columbia.Support this podcast at — https://redcircle.com/shake-the-cosmos-empower-your-vision/donations

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