I recently posted a discussion prompt on Linkedin asking whether people felt that investing in their business was a high risk activity.   The results were fairly mixed, so in this episode I'm looking at the need for us to balance risk and caution as we build our businesses, and the ways in which we can get this wrong, including: How going big on sales doesn't always lead to big profit How being thrifty can also negatively impact profit The most important question you should be asking when it comes to your business spending. Plus I look at what helps people bust through the common income plateaus of 120K and 250K.   Are you happy with where you are or does your balance of risk and caution in these areas need to change?   Listen to this week's podcast while you decide.

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