What if the bravest move isn’t scaling harder, but choosing to close a chapter that works? Seth takes us inside the real math of momentum, walking through the journey from a truck and a Home Depot pressure washer to three sustainable service companies, 70%+ returning customers, and the decision to sell on purpose. This isn’t a highlight reel; it’s a candid look at the cost of winning, the pressure of expectations, and the freedom that comes from handing your customers to a better-fitting operator when the business needs outgrow your bandwidth.We break down how execution—not hype—turned door knocking into a six-figure base, how smart diversification into window cleaning and holiday lighting compounded trust and lifetime value, and why sustainability can be a more honest milestone than constant expansion. The sale didn’t happen overnight; it matured over months, with a buyer already proven as a subcontractor and a focus on safeguarding service quality and reputation. Along the way, Seth confronts the identity trap of entrepreneurship, the pull of ego, and the quiet question that changes everything: if no one was watching, what would you choose?Post-sale, the payoff was energy, clarity, and space to build again in a new industry with a better fit. The takeaway is simple and hard: peace is not laziness, timing beats ego, and success does not need permission. If you’re standing at the edge of “it works, but it doesn’t fit,” this story gives language and courage for the next right move. Subscribe, share this with a founder who needs it, and leave a review with your answer to the question—what would you choose if no one was watching?

Ver todos los episodios