Por: Eduardo Soares

This text describes how focusing on acquiring poor-fit customers can severely hinder a business's growth and long-term viability. The author explains that these customers, often small businesses with limited budgets, lead to operational strain, reduced profitability, higher churn rates, and damaged reputation. The solution proposed involves identifying and prioritizing ideal customer profiles, realigning the entire business strategy to cater to them, and being willing to make difficult short-term adjustments, such as letting go of existing poor-fit clients, to ensure sustained growth with a solid customer base.

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