Send us a textWhat if bringing in new clients wasn’t about being born a “rainmaker” but about building simple, repeatable habits? In this episode, we unpack groundbreaking research on the five business development personas and reveal why the activator consistently outperforms the rest. You’ll learn why activators thrive even in uncertain markets, how their habits boost revenue by up to 32%, and the three core practices that anyone can start applying right now. Whether you’re a solo professional or part of a firm, this conversation will show you how small, consistent actions can fuel big growth. If you’ve ever wondered how to stop waiting for opportunities and start creating them, this episode is for you!In this episode, you'll learn:01:31 Understanding Rainmakers02:12 The Five Business Development Personas03:21 The Power of Activator Behaviors06:49 Diving into the Activator Playbook07:06 The Bedrock of the Activator Mindset08:51  Smart Networking10:06  Leading with Value11:14 Summarizing the Activator Model15:14 Activator Launchpad: A Simple PlanResources:Feeling stuck about how to grow your practice, book a free strategy call here.#53 Transforming Law Firms Inside Out with Molly McGrath#62 Attract Clients: The "Serve First" Secret #73 What Rainmakers Know: The Relationship Rules No One Teaches Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

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