In this Ministry Insights, Larry Witzel emphasizes the importance of always asking for a decision in your sermons. Just like in marketing, where companies like Best Buy guide customers through a series of small steps toward a big goal, pastors should guide their congregations through their spiritual journeys.Don’t let your sermons end without guiding your congregation toward their next step in faith. Whether it’s asking for Bible studies, inviting them to be baptized, or another step, always make the ask.

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