What planning must you do for the inevitable new normal? What we know is - fundamentally the pandemic is changing some big factors in society from economy to technology. We know need to be on top of that because we need to understand where our role is as brands and it's uncertain, that play out that will happen is an uncertain future, so how do you plan for uncertainty?Website: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/ Welcome to the Serious Social podcast, created by the straight-talking social media experts at immediate future.How to plan your social media for tomorrow, today.   This episode was recorded live on Facebook, on Friday 3rd April 2020.  Katy - Hi, my name is Katy Howell, I'm CEO at immediate future, and welcome to our Serious Social live from our homes. Today I'm going to talk a little bit about something really important to do now right now, when we're busy, which is planning for tomorrow today. We have been frantic the last couple of weeks, we have been frantic. Nearly every marketing department has decamped somewhere else - homes and other places, and of course met with a completely changing society. But things are beginning to get into a place where we're kind of balancing out. We know what we need to do - now is the time to look up look at the mid-term and long- term in marketing, to understand what is changing now, what has changed, what will change down the line, and what will stay the same. So, I know we’re spinning plates, but now is the time to plan. What we know is – fundamentally, the pandemic is changing some big factors in society from economy to technology. We know need to be on top of that because we need to understand where our role is as brands and it's uncertain, the play out that will happen is an uncertain future, so how do you plan for uncertainty? Well sixteen years ago, I decided to launch a social media agency before there was a thing called social media, and one of the things I've learned in 16 years is how to plan when you have no idea what the future holds! None! I had no idea whether or not Twitter would take, I didn't even know MySpace would disappear. I had to plan for a changeable environment, so I thought I'd help you guys, and help myself as well by thinking through what it is - what are the fundamentals we need to do right now to think for the future. Why is that important to us to do it now?For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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