This year more than most, online communities have sprung up for all sorts of people to connect with each other. Brands are keen to get in on the action, looking to build branded communities. In this session, Katy Howell explores why so many communities fail and what steps and investment you need – and if it’s even worth the bother at all! Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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